Our Core Team

BASIL PAUL
Founder, Director
"The Serene Innovator"

If Basil Paul's autobiography were a movie, it would be a quirky, gripping montage of him juggling books, wires, and infinite mugs of coffee - who else, except him, could shift from leading a career training institution in 1998 to founding a burgeoning creative company like ThinkThick in 2024? He has had multiple leading roles: the web hosting person who developed Effects2Host in 2004, the technology strategist behind its rebranding in 2011 to keep ahead of the competition, and the founder of Arius Infotech Pvt Ltd in 2014, the company he set up deeper into digital solutions. Basil, like any successful protagonist, had his share of curve balls, but his innovative ability, hard work and compassion, helped him turn those curve balls into stepping stones. His newest hit, ThinkThick, helps companies discover their brand voice, connect with their audiences, and tell powerful stories. Basil's dreams involve the combination of creativity and technology to inspire courageous visions; therefore, he is a constant reminder to those around him that success is not a one-dimensional venture, but that it can be adventurous.

Sarath Namboodiri
Senior Copywriter & Content Strategist
"Journo-Turned-Brand Whisperer"

From chasing deadlines to crafting taglines, Sarath is the storyteller who swapped newsroom chaos for branding brilliance. Sarath hails from the culturally rich town of Irinjalakuda, Thrissur, Kerala. He has experience spanning over 13 years in journalism, and he has an uncanny knack for making language speak through story-telling. From The New Indian Express in Bangalore, he began as a Sub-Editor and later moved on to The Hindu, where he got into the groove of covering airport and aviation news as a stringer, which speaks of his ability to handle specialized beats with aplomb. In OneIndia News Bangalore, Sarath acquired the skill of being a Senior Reporter and Editor with a quick, glib, well-informed, and insightful style of reporting and editing. A stint with Malayala Manorama as a Reporter reinforced his growing reputation for excellent storytelling with a meteoric rise, which is characterized by staying close to facts and depth. Entering the domain of Branding and Advertising, Sarath occupied roles as a Senior Strategist and Copywriter at Victara Global, merging his journalistic intuition with creative flair. Now at ThinkThick, Sarath employs the vast experience he has garnered in shaping strategies and content that connect, inspire, and drive results. A storyteller by passion, Sarath believes that words can change a man's perspective, bind people together, and build brands that make for an arresting pitch.

Abhimanue Vijayan
Art Director/Editor
"The Artful spellcaster"

Abhimanue is an expressive creative professional with a visual storytelling journey of almost a decade. He is a graduate of Fine Arts from RLV College of Music and Fine Arts (MG University) — A strong artistic base in theory has helped him perfect his craft as a trained artist. Throughout his career, he excelled as a freelance creative, beginning in direction, video editing, motion graphics, and animation across various projects. His title as Co-Founder of a startup in the e-learning and video space proves again how good he is at crafting engaging visual content. He trained his wings in 2017-2021 from working on high-end VFX and animation projects to shooting teams as that visual acumen was matched by a technical understanding and creative perspective. Abhimanue worked as an Associate Director & Concept Artist on an upcoming post-production movie in a level manner that is indicative of his ladder-scale productions. In this capacity, he shined first as the First AD and concept artist in charge of the creative department where he mixed storytelling with visual effects, and planned intensely. At the Art Director level at ThinkThick, Abhimanue enjoys infusing innovation in every project he works on. Whether it be writing screenplays, directing commercials, or motion graphics, Abhimanue (who is the only person who can grade your colours.) has a creative hand in his designs at every stage of production. Because he is a storyteller at heart, with a systematic design process Abhimanue ensures every piece of asset delivers a deep emotional impact to its audience.

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